What Is Web Design?

What Is Web Design?

First things first… a website is a compilation of web pages that are accessed on the Internet. It is what is seen on a computer screen when a user types in a web address, puts a query into a search engine or clicks on a link. A website designer designs websites. The design aspect takes not only creative and artistic talent, but also entails making sure the site is easy to use and the information is easy to access for all users.

The overall look of a website – colors, easy-to-read fonts, and layout are all important aspects of a website as these elements create the site’s personality. For example, a site that is designed with bright colors, large fun illustrations or pictures, and an oversized typeface may appeal to a younger audience, while a site with bold fonts and muted colors, like greys and blacks, may have a more corporate feel and appeal to professional businesses. But, beyond the look of a site is how well the site functions and how easy or difficult it is for a user to find information quickly. This is the behind-the-scenes aspect of website design, but it is just as important as the overall look, as they each work hand-in-hand to translate the client’s needs, as well as any visitors to the site. It’s the job of a website designer to understand what a client or business is expecting prior to creating the site and ensure their needs are met.

A designer is innovative and artistic but also understands how a website is to function. They stay up-to-date with design technology and software and leverage their client’s communication requirements and brand identity while keeping in mind the site’s audience. Designers shape identities, organize information and create unforgettable experiences that satisfy and fulfill a requisite, but also entertain and make a lasting impression.